Privacy Policy

Future Decisions Limited is a company registered in England and Wales (Company No. 09292608), with its registered office at R120, LO24, University of Reading, London Road, Reading, RG1 5AQ, UK.

We are the data controller for any personal data collected through this website and through our services. If you have any questions about how we handle your data, contact us at: hello@futuredecisions.ai

We may collect the following categories of personal data:

Contact information — name, email address, telephone number, and job title, when you submit an enquiry or contact form.

Usage data — IP address, browser type, pages visited, and time spent on pages, collected automatically through cookies and analytics tools.

Communications — the content of emails or messages you send to us.

We do not collect sensitive personal data (such as health data, financial data, or data relating to minors) through this website.

We use your personal data for the following purposes:

To respond to your enquiries and provide information about our services.

To improve our website and understand how visitors interact with our content.

To send you relevant communications about Future Decisions services where you have consented or where we have a legitimate interest to do so.

To comply with legal obligations.

We do not sell, rent, or trade your personal data to third parties for marketing purposes.

We process your personal data on the following legal bases under UK GDPR:

Legitimate interests — when you contact us with a business enquiry, we have a legitimate interest in responding to and managing that enquiry.

Consent — for any marketing communications, we will only send these where you have given clear consent. You may withdraw consent at any time.

Legal obligation — where we are required to retain or process data by law.

This website uses cookies and similar tracking technologies to improve user experience and analyse site performance. We use analytics tools to understand how visitors use the site.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of the website.

We do not use cookies to serve third-party advertising or to build advertising profiles.

We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law.

Enquiry data is typically retained for up to two years from the date of last contact.

Website analytics data is retained in aggregated, anonymised form.

You may request deletion of your personal data at any time by contacting us.

We do not share your personal data with third parties except in the following limited circumstances:

Service providers — we may share data with trusted third-party service providers (such as hosting or email platforms) who process data on our behalf under strict data processing agreements.

Legal requirements — we may disclose data where required by law, regulation, court order, or to protect the rights, property, or safety of Future Decisions or others.

All third parties who process data on our behalf are required to handle it securely and in accordance with UK GDPR.

Where we transfer personal data outside the UK, we ensure that appropriate safeguards are in place in accordance with UK GDPR, including the use of standard contractual clauses or transfers to countries with an adequacy decision.

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access — you can request a copy of the personal data we hold about you.

Right to rectification — you can ask us to correct inaccurate or incomplete data.

Right to erasure — you can request that we delete your personal data in certain circumstances.

Right to restriction — you can ask us to restrict processing of your data in certain circumstances.

Right to data portability — you can request your data in a structured, machine-readable format.

Right to object — you can object to processing based on legitimate interests.

Right to withdraw consent — where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at hello@futuredecisions.ai. We will respond within one calendar month.

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include encrypted data transmission (HTTPS), access controls, and regular security reviews.

No method of transmission over the internet is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security.

This website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We recommend reviewing the privacy policy of any third-party site you visit.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The date at the top of this page indicates when the policy was last updated. Continued use of this website after any changes constitutes acceptance of the updated policy.

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection.

ICO website: ico.org.uk ICO helpline: 0303 123 1113

We would, however, appreciate the opportunity to address your concerns directly before you contact the ICO. Please reach out to us first at hello@futuredecisions.ai.

This Privacy Policy is governed by English law. Disputes arising in connection with this policy shall be subject to the exclusive jurisdiction of the English courts.

Future Decisions Limited R120, LO24, University of Reading London Road, Reading RG1 5AQ, UK

Email: hello@futuredecisions.ai Telephone: +44 (0)1184 050 248